We help CEOs, Sales Leaders, and Client Acquisition teams win new customers through outbound email and sales cycles, cutting out wasted marketing spend and low-quality form leads.

Meet Johnny Glass, The Outbound Coach

Johnny Glass


Founder

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Located in Portland, Maine, by way of Austin Texas and Orlando, FL.

I’ve built and launched outbound sales campaigns for many organizations in my 15+ year career as an outbound sales leader.

Past clients using my work still today include:

Apple - Implemented a post-call follow up sequence for SMB clients after initial sales call to deal close.

Gartner - Designed & Implemented an entire outbound structure to book meetings in the SMB Research & Advisory division.

SoftwareAdvice.com - Audited, Implemented & Optimized a Sales Call to Close & Follow Up process for HR, Healthcare & Sales clients.

FullStack.com - Founding Sales Employee, designed entire outbound lifecycle for Nearshore Software Consultancy, including messaging, cold calling, cold texting, meeting generation & full sales lifecycle completion.

Results I’ve Been Responsible For:

  • 40 Million+ Outbound Emails Sent

  • 250,000+ Cold Calls

  • 15,000+ Meetings Booked

  • 2,000+ Net New Logos

  • Over $150 MILLION in Net-New Annual Recurring Revenue (ARR)

Closed logos include Seattle Mariners, Glassdoor, Encyclopedia Brittanica, Mohegan Sun Gaming, DOMO, American Dream & Mall of America, TouchBistro, Betterment & many more…..

$150,000,000+ in total Annual Recurring Revenue (ARR) from designed & implemented Outbound Sales systems.

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My story begins with a realization and observation that sales execution is much more challenging than ever before.

Outbound Sales is all I know, because I’ve always had to prove myself in a new role. We never had unlimited marketing budgets or teams of creatives to support our success.

All I’ve ever wanted was an opportunity, and because of that, I HAD to be successful. Outbound Sales was my only trailhead that led me on a journey to show my worth.

Over time, I took my initial successes, and adapted it to the changing market, along with changing buyer types and market dynamics.

Along with that, adapting to technology changes, utilizing new tools, understanding capabilities from an industry perspective, along with adapting to new communication paradigms.

With over 15+ years of experience in outbound sales leadership, I’ve had to get great at EVERYTHING.

Not just booking meetings, or running sales calls, or doing effective & personal follow up, but all aspects of the sales cycle. 

Sales Cycles are more nuanced, complex, and engaging than ever before.

Buyers are more informed, more aware, and have more channels than ever to make educated buying decisions.

We’ve worked across all channels, and all sizes of enterprises, from small start ups to Fortune 100 organizations.

We’ve worked sales cycles in the following industries:

  • Consumer Electronics

  • Research & Advisory Services

  • Nearshore & Offshore Software Staff Augmentation and Consulting

  • Lead Generation & Social Media Marketing

  • Human Resources

  • Health & Medical Software

  • Sales Software & Technology

Want to chat to see if I might be able to help? Grab some time on my calendar below, and let’s chat over coffee (or tea, if that’s your thing).